Habitask

• Hiring a tradesperson is a research project every single time — find someone, hope they call back, hope the price is fair, hope they come back next year.
• The professional polish that makes a service feel safe — clear scope, a real estimate, an invoice that reads like a receipt rather than a riddle — is exactly the overhead a one-truck operation cannot carry.
• Short-term-rental hosts and lodge owners are buying two things nobody sells together: fewer problems, and better reviews.

• The front door never changes: book a visit, or start a care plan. Everything else is earned from inside that relationship.
• Every visit produces three lists — Fixed, Watch, Elevate. Watch is where trust compounds, because you predicted it. Elevate accumulates quietly in the property file and becomes the design-build pipeline.
• Improvement work is recommended, never pitched. Never during an emergency, never in the same breath as a bill.
• Technicians are issued a standardized kit — clothing, tools, truck, processes. Scope is defined by what the kit can do.

The subscription base is the annuity and it pays the monthly bills; improvement work is the spike. Capacity is protected at roughly 70% of the week for plan visits and work orders, 30% in blocks for projects — a missed care visit to chase a project costs the annuity. Because scope is defined by the standardized kit rather than by the person, a second truck is a hiring problem, not a redesign. And because the AI layer carries scheduling, estimating, invoicing and reporting, the operator's attention stays on retention and service instead of paperwork.

Who

Short-term-rental hosts, lodge and cabin owners, and second-home owners who are not on site when something breaks. Homeowners on recurring plans behind them.

Where

Bailey and the Colorado mountain corridor as home base; Front Range and Denver metro for larger jobs worth the commute.

Market size not yet researched. No number goes here until one is.

Where revenue comes from

• Recurring care-plan subscriptions — the base
• Work orders billed inside the plan at member rates
• Improvement projects (T3) sold from the Elevate list
• Renovation (T4) once licensing is held or partnered

What has to be true

• Plan members renew — the annuity only works if churn is low.
• Cost of acquisition stays at or below ~10% of revenue. Thumbtack and Angi leads are currently above that, which is why the SEO site, Instagram and owned channels matter.
• Enough plan members convert to improvement work to make the 30% capacity block worth protecting.
• Licensing and insurance are settled before T4 is sold rather than partnered.

First targets

A checkbox whose tick rises like a roofline — the smallest possible drawing of habitat and task at once. One visual idea carries the whole journey: a checkbox and a line of text. If it reads as a task that can be done and ticked, it is on brand.

Palette

Priority signals

Type

Voice

Calm, specific, honest — with finished-task energy. Short confirmations.

Live and operating. Site, care-plan pages, booking, print kit and host brochure shipped 2026-09-22. Trading as Habitask since 2026-09-24.

• Google Business Profile renamed to match the signage
• Trademark search before any etching or embroidery
• Resolve the all-caps wordmark conflict in the logo files
• Move lead flow off Thumbtack and Angi onto owned channels