Studio Novi

• Execution is now nearly free — anyone can generate a logo, a page, thirty captions — while trust is getting more expensive: most consumers say AI-made ads feel less authentic, and the platforms now label and de-rank scaled AI content.
• Most small businesses use AI but only a fraction have it embedded; they want someone competent to wire it in, not another seminar.
• Agencies hand over a brand book and leave before anything is operating.

• Three practices, one point of view: Brand, Systems, Content. Buy one, or buy the arc.
• Every engagement moves Read → Decide → Build → Run. The method carries the trust a team page would.
• Real businesses, real photographs. No generated imagery of a client, or of the studio.
• Fixed price, fixed scope, written down. No hourly rate card.
• The studio, not the individuals, stays out front.

Four to six active clients is the ceiling that keeps someone who cares in every room. A lean core runs every engagement; a bench of collaborators — identity, commercial photography, field storytelling — comes in per project. Retainers (creative direction, content system, operating-layer maintenance) form the base; sprints and reads are the spikes. The AI layer carries research, drafts, code and reporting so the people carry direction.

Who

Owner-led businesses with a real product and a real place — trades, lodges and hospitality, outdoor and gear, makers, regional food and drink, land-based businesses — plus mission-driven organizations with a story that stock or synthetic imagery would cheapen.

Where

Colorado first; wherever the work is after that.

Market size not yet researched. No number goes here until one is.

Where revenue comes from

• The Read and Brand Sprints — fixed-price projects
• Operating Layer setup plus monthly maintenance
• Content System retainers, quarterly
• Creative Direction retainers

What has to be true

• Reads convert to Sprints or Operating Layers at 40% or better.
• Retainers reach a baseline that covers the studio's month before any project revenue.
• Two documented case studies beyond the in-house one exist within 90 days.
• No client above roughly a third of revenue.

First targets

Editorial and loud. Big serif headlines carry the page; one bold color moment per screen; motion only on transform and opacity. The look says a studio with taste, not a studio with a template.

Palette

Type

Voice

Direct, strategic, elegant. Confident without arrogance. No exclamation marks, no superlatives, no promises — evidence instead.

Live at studio-novi.netlify.app as of 2026-09-29 with the v2 model: three practices, a five-rung fixed-price ladder, and the Read → Decide → Build → Run method. Domain and trademark still to settle; case studies two and three in the field.

• Register the domain (studionovi.com is taken) and matching handles; trademark search
• Sell five Reads; convert two into documented case studies
• Stand up the studio's own operating layer — booking, billing, CRM, portal
• First on-location shoot for the site and case 01